The professionals who shape our principles — and challenge our thinking.

William is a workplace, HR, and talent-acquisition analyst with twenty-plus years studying how people work, how organizations support them, and how technology serves both. He is a co-founder of WRKdefined, a podcast network covering everything from onboarding and compensation to recruiting and safety, and a venture partner at two investment firms focused on the future of work.

He sits on the boards of advisors of twenty-five-plus HR and workplace-tech companies, where he counsels founders on market positioning, go-to-market, messaging, pricing, partnerships, and product roadmap. He has been featured as an expert in the NYT, WSJ, HBR, Fortune, MSNBC, CNN, Business Insider, Bloomberg, Fast Company, WIRED, and the bulk of major HR publications.

At Finmagix, William advises on the workplace-financial-wellness category — how the product fits into the employer-benefits ecosystem, how to talk to HR buyers without losing the plain-language voice that serves end users, and how to keep the line between an educational benefit and a regulated advice product visible to everyone involved.

His academic background runs from a BA in Art History (University of Alabama at Birmingham) to an MA in American Indian Studies (Arizona) to an MBA (Case Western Reserve). He calls himself a thought provocateur — someone who looks at what is and keeps asking why. We agree.